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Master Plan Inc.


After stints with Kansas City’s The Visitors and as a singing duo with Carolyn Love fronting the band Crystal Image, Doug Shorts led his own Master Plan Inc. out of the early 1970s alongside guitarist Joe Stevenson, drummer Dean Knox, and bassist Eddie Manning. The group’s brief 1975 furlough in Minneapolis came at an opportune moment, just as rising studio wiz David “Z” Rivkin was scouring his Twin City surroundings for black talent. Rivkin steered toward Sound80 recording studio with Master Plan in tow. The group put down four tracks at Tom Jung and Herb Pilhofer’s pioneering facility, including the inviting, horn-punctuated “Try It (You’ll Like It).” Shorts cracked his piggy bank, paid Rivkin for the Sound80 tapes, and toted them back to Chicago where he paired up with engineer Ed Cody
at Stereosonic for mixing. Plans for a pressing fell through, and Master Plan Inc. went on to sketch out several new lineups before finally debuting on vinyl with 1980’s “Something to Be Done” b/w “You” for the one-and-done Mundo label.


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